Wicklow shoppers are Ireland’s biggest online consumers


Shoppers on Irish websites spent an average of 40% more last year than in 2020, with the total value of purchases rising from €357 per person to €503, according to Paypal’s Retail Trends & Spends Study .

According to a survey of over 1,000 consumers, its spending on websites in Ireland was also higher than the €329 spent buying goods on international sites.

Female respondents spent “significantly more” on Irish websites, with an estimated annual spend of €534, compared to €351 spent by male shoppers, according to the study.

Geographically, consumers in Wicklow spent the most on websites in Ireland, averaging €972 in purchases last year.

Carlow came in second place with a spend of €915, with Meath third, racking up €819 in spend.

Residents of Monaghan spent €773 while those of Offaly spent an average of €634, finishing the top five counties in this regard.

While more than three quarters of consumers surveyed spent money on international websites last year, Carlow residents spent the most money on international sites, averaging €678.

Next come Wicklow with €561 – Offaly (€508), Longford (€450) and Kildare (€425) complete the top five.

Despite Brexit, the most popular non-Irish destination to buy was the UK at 74pc.

Meanwhile, 28% of people bought from China and 16% of respondents bought from websites in the United States.

The survey also highlighted a growing appetite for online shopping, with nearly two-thirds of Irish people saying they plan to shop more online this year.

Almost half of respondents said they would do all their shopping online if they could. 25-34 year olds are the most in favor of this at 54%, compared to A quarter people over 55 who said they would do all their shopping online if they could.

“It’s great to see how the Irish are prioritizing their online spending over Irish businesses,” said Maeve Dorman, senior vice president of PayPal..

“Online retailers have a real opportunity to make a difference, but businesses must have an e-commerce platform that can meet the needs of their customers wherever they are: online, on the go or at the store.”

The study was conducted online by Censuswide, which surveyed 1,001 respondents across Ireland in November.

Previous 'Anti-establishment' tone on social media influences attitudes towards politicians, says ombudsman
Next Storm Eunice hits Britain and Ireland with strong winds