Irish people have higher levels of interest in news compared to other countries, including the UK, a study has found.
It also found that the disparity between Irish men and Irish women’s net interest in news is narrowing.
The Broadcasting Authority of Ireland (BAI) has published research examining the role of gender and diversity in media consumption in Ireland and around the world.
The research was led by Assistant Professor Dr Dawn Wheatley at Dublin City University.
He revealed that while high-income people continue to be “extremely” or “very interested” in news in 2021, the gap with lower-income people is closing.
In 2020, there was a difference of 25%, compared to 14% in 2021.
Research found that education levels also played a role in trusting information posted on social media.
Those with a low level of education, have not completed high school, are more likely to trust the information they see on social networks, compared to those with a high or average level of education , who seem more skeptical.
Low-income people in Ireland also appear to have greater trust in information on social media than middle- and high-income people, he found.
Most people said they tended to disagree that they could trust information on social media in Ireland, but levels of trust appear to have increased in Ireland compared to 2020 .
Ireland and the UK are most concerned about what’s real and what’s fake on the internet.
More than two-thirds of women, and almost as many men, in Ireland worry about the accuracy of the content they see online.
Women in Ireland, compared to women in the UK, Denmark, Austria and Greece, have the highest rate (25%) of accessing information only once a day.
Ireland has a higher percentage of people who said they were ‘extremely’ or ‘very interested’ in news at 70%, compared to countries of a similar size, including Denmark and Austria, as well as the UK -United.
Of these four countries, Irish women had the lowest levels of “not very” or “not at all” interested in news at 5%, while the UK had the highest at 12%.
Irish women are more likely than Irish men to share information, but Irish men are more likely to share their opinions and comment on the news.
Assistant Professor Dr Dawn Wheatley said: “The results of this project were extremely exciting.
“We hope that this project will help educate news providers about how news and current affairs are consumed differently by men and women, and by people from different backgrounds, and that it will help them tailor their information offerings to broaden interest.
“This will in turn facilitate democratic debate and active citizenship.”