Sony reveals plans to enter automotive industry with new autonomous electric vehicle


Sony has unveiled plans for a self-driving electric car loaded with sensors and entertainment displays.

At the 2022 Consumer Electronics Show (CES) in Las Vegas, the Japanese tech company said it was “well positioned” to enter the automotive industry.

“This spring, we are creating a new company, Sony Mobility, to accelerate these efforts,” said Kenichiro Yoshida, CEO of Sony. “We are exploring a commercial launch of the Sony electric vehicle. “

The company’s “Vision S-02” concept vehicle was showcased at the giant trade event, which traditionally gives a hint of what to expect in the tech world over the coming year.

Sony’s CEO has not given a deadline for a finished product, nor has it indicated whether Sony will attempt to make a fully electric vehicle, rather than individual parts.

The electric car market is currently seen as the future of the automobile. Tesla’s market capitalization is currently $ 1.15 billion (€ 1.01 billion), making it the world’s most valuable automaker – more than the combined market caps of traditional auto giants Volkswagen, Ford, Toyota and General Motors .

Electric cars accounted for 8% of Irish new car sales last year.

However, supply chain constraints have proven to be a major hurdle for businesses, with forecourts running out of new vehicles to store.

In Ireland, dealers such as MSL Motors in Dublin now have a one-year waiting list for electric family cars such as the Skoda Enyaq IV.

“With our imaging and sensing, cloud, 5G and entertainment technologies, combined with our mastery of content, we believe Sony is well positioned as a creative entertainment company to redefine mobility,” said Mr. Yoshida.

He said the SUV will use 5G to connect to the internet and help with autonomous driving, aided by 40 sensors and several display panels.

Other products launched at CES include a Samsung remote that can be powered using wifi frequencies and a range of powerful new TVs and laptops.

The CES event, which is usually attended by Independent Irish, has been hit hard by many tech companies that have backed out of Covid concerns.


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