A MAJOR development in the way Irish betting companies advertise in the UK is set to see former players and current pundits escape the gambling advert crackdown.
Irish companies such as Paddy Power, Sky Bet and Betfair – all part of the Flutter stable – have been told companies like Roy Keane and Peter Crouch do not pose a risk or influence to children and other audiences vulnerable.
However, current executives, including Jose Mourinho, have been rated ‘high risk’ and should be banned, in advice given to UK and Irish businesses by the Advertising Practices Committee (APC).
CAP’s interpretation of recently published rules under the UK Broadcasting Code is expected to save companies millions in marketing and production costs, after the reprieve from what was originally considered as a blanket ban on all personality-based campaigns.
The laws – which will be enacted ahead of the World Cup later this year – have forced a review of all of Dublin-based Flutter’s advertising inventory and betting brands.
While accessing CAP advice, Flutter won’t comment, but many in the Irish betting industry will be surprised at how certain stars are considered safer than others when it comes to betting. advertising for gambling.
According to the new guidelines, certain personality types have been categorized into different risk categories, based on their current employment status – under “high”, “moderate” and “low” risk ratings.
Among those considered ‘low risk’ to feature in the adverts are ‘long-serving retired footballers now known for commentary/commentators’, which would exclude Roy Keane, Peter Crouch and Michael Owen from any future bans.
In the ‘high risk’ category, current players and managers, social media influencers, TV presenters and movie stars are to be avoided – which would mark the end of adverts featuring Jose Mourinho, Cristiano Ronaldo and Ray Winstone.
Although no players or coaches are named in the CAP report, it is stated that the rules will only negatively impact those who appear in the “content of the appeal” particular “under 18s”. .
In addition to all the “top footballers and managers”, he named characters that can be considered “children’s cartoon content or animated styles (like) cuddly or cute animals, princesses or pirates”.
Curiously, these include “common fairy tales, like Little Red Riding Hood and Hansel and Gretel” and “cultural characters like Santa Claus, the Tooth Fairy, and the Easter Bunny,” all of which are considered to be of “high-risk content types that should be avoided”. ”.
The Betting and Gaming Council (BGC), which represents the UK gambling industry – and the many Irish companies operating there – told The Pitch it accepts the new measures are necessary to ensure safer gaming. safe.
“We welcome measures to prevent the use of images that may appeal to young people,” a BGC spokesperson said.
“The regulated betting and gaming industry is committed to promoting safer gambling, unlike the dangerous and growing online black market, which has none of the safeguards that are common among BGC members. ”
The rules will impact the advertising content that is seen here, and they can be reflected in Ireland as part of the gambling regulations which are expected to follow some of the more successful UK measures, once the bill is passed. by the houses of the Oireachtas next year.
Does the public really care about hosting major sporting events? Well, we are about to find out.
Admittedly, the Department of Sport doesn’t really know – apart from so-called mega events like Euro 2028 – and to correct that it is embarking on a public consultation on the hosting of major international sporting events.
The study will shape future government policy on what events the state should attend and clear up some of the issues left by the doomed America’s Cup process.
The main reasons why the 2024 Cork International Sailing Event never got a run was due to public and political disinterest, nationwide – and very little evidence that the event would not become a huge losing.
Strategically, the organizers made a number of significant mistakes, most failing to secure the full support of government at the outset, the most essential actor for any successful bidding process.
For a major sporting event to work, it needs to be led and owned by government, then the national sports federation involved in that particular sport, and local stakeholders – including councils and venues.
Outside of rugby or football, the government is often uncertain or divided when it comes to more specialist events.
Now, in order to determine which events are deemed worthy, the Department of Sports has produced a survey ‘to gather opinions and understand people’s attitudes towards major international competitions’.
The initiative is a strategic move by the Department of Sport, under the leadership of Minister of State for Sport Jack Chambers, who found himself with his Chief Minister Catherine Martin caught in the middle of various interest groups pulling for and pushing against the America’s Cup. .
The main objectives of the public consultation are to seek the opinions of the public and their attitudes towards major events which will then form the development of a policy to form a reliable strategy.
A 15-minute survey focuses on five specific questions including “what is your definition of a major international sporting event”, the benefits of hosting and what return on investment should there be for Ireland.
Jack Chambers said the process reinforces the importance of hosting major events in boosting attendance, as well as contributions to trade, tourism and economic growth.
“The government intends to take a more strategic approach to major event bidding, to maximize the benefits and to work towards making Ireland a destination for major international sporting events,” Chambers said.
To take part in the survey, go to www.gov.ie/majorsportsevents by 26 May 2022.
MORE sports fans will attend Punchestown Festival next week than any other sporting event in nearly three years – except The Open at Royal Portrush in July 2019.
This year’s five-day racing extravaganza is the first since 2019 where full crowds will return to racing country – with up to 150,000 fans expected – 237,000 attended The Open to see Shane Lowry win his first Major.
The Pitch today takes a look behind some of the numbers behind an event organizers have dubbed – The Great Comeback.
• €64 million – the direct economic value of the Festival based on independent research by NUI Maynooth’s Economics Department
• 25.3 million euros: the social expenses of racing fans outside the racecourse, in the surrounding pubs, restaurants and hotels
• €7 million – money spent by female spectators on festival attire – with an average of €196 spent by each woman
• 45,000 burgers and 38,000 portions of crisps will be consumed by the public
• 20,400 – the number of foreign visitors expected
• 20,000 – the number of corporate clients who will be tasted and dined in Punchestown’s hospitality suites and enclosures
• 7,500 Irish beef tenderloin steaks served to VIPs
• 6,000 bottles of wine and 3,210 bottles of champagne served
• 2,000 racks of Irish grass-fed lamb
• 12 – the number of freshman races throughout the week
• 83% – ticket sales increase at the same time during the last “normal” festival in 2019
• 765 – companies that bought hospitality in Punchestown during the last meeting at full capacity
GOLF sensation Leona Maguire has become the second major star to form a partnership with The K Club in recent weeks.
The world number 19 joins Seamus Power as a touring professional for the former Ryder Cup and European Open route, for the next two seasons.
Just like Power, Leona will wear the County Kildare resort town logo on her bag and use the country club facilities when in Ireland.
The announcement comes on a meteoric rise for Maguire after his lowest ever round in a major league and the most points scored by a rookie in the Solheim Cup, as well as being the first Irish player to be selected for the European team.
She then followed that up by becoming the first Irish player to win on the LPGA Tour, winning the Drive On Championship in February 2022.