Reef has signed an agreement with one of Europe’s largest parking operators to transform up to 1,500 existing car parks into distribution and logistics centers for greener and more efficient last mile delivery.
Announced in early September, Reef’s partnership with APCOA includes the “extensive network” of the parking operator’s facilities across the UK and Ireland “to maximize value and use for their customers. solutions as part of its Urban Mobility Hub strategy. These new facilities will include Reef-branded ghost kitchens, as well as vertical farms and micro-fulfillment centers, which are typically focused on customers picking up retail products.
This transaction is particularly interesting, as Reef itself also owns and operates urban parking lots, which has turned its attention to ghost kitchens, leveraging its vast real estate portfolio.
Reef is backed by SoftBank, which is one of the largest investors in the global delivery scene. This support has helped the Miami-based company grow significantly as the ghost food and virtual restaurant categories exploded in popularity during the pandemic.
“By working together, APCOA and Reef will positively shape the future of UK cities, transforming them into more sustainable and inclusive community centers and opportunities,” APCOA said in a press release.
Kim Challis, APCOA Regional Managing Director for UK & Ireland, said: “This collaboration with Reef makes the most of the innovative and technological strengths of both organizations. It also offers a wide range of opportunities for the further expansion of APCOA’s urban mobility hubs to deliver sustainable solutions and benefits to our customers, customers who use parking lots and local communities.
“We are delighted to partner with APCOA to expand our customer base and rethink how urban space, such as parking lots, is used,” said Serdar Erden, EU COO for Reef Technology. “We look forward to partnering for the long term to bring the best products, services and experiences to more neighborhoods. “