Penneys launches new clothing recycling program in Irish stores


Fast fashion retailer Penneys has launched a new clothing recycling program at its 36 stores across Ireland.

This is because research from the clothing and textiles chain found that the lack of drop-off points for used clothing is a barrier, with most consumers more likely to recycle clothing and shoes if they could. do it in a store.

Penneys’ study of Irish consumers also found that shoppers are unsure of the dos and don’ts of recycling, with almost a quarter (23 pc) unaware that clothes and shoes can be recycled.

Additionally, more than half (51%) said they throw away old clothes that can’t be worn again, while 91% of people said they recycle clothes and shoes that can be worn again.

Research has also shown that consumers have good intentions when it comes to donating and recycling clothing and shoes; of those who said they recycle or donate clothes, more than half (56 percent) think they are helping others.

Another 55% think recycling it is good for the environment, while 63% of people do it as part of spring cleaning or to clean items they no longer wear (51 pc).

The Penneys Textile Takeback program will accept clothing, shoes, bags and certain textiles such as towels and linens, of any brand in any condition through the new collection boxes in stores.

These items will then be collected, sorted and either reused, recycled or reused.

“We recently launched our bold new ambition to become a circular and more sustainable business: making it easier for customers to donate or recycle their second-hand clothes is an important part of this,” Damien O’Neill, Sales Manager at Penny , said.

“We want to help educate our customers and take them on this journey with this and part of that is understanding what they think about recycling old clothes today. While it was very encouraging to see how many people have donated their clothes and shoes from before, we learned that there is still a lot to be done to help educate customers on what can be recycled and or.

Founded in Ireland in 1969 under the Penneys brand, Primark today has 399 stores in 14 countries in Europe and North America and employs over 70,000 people.

The program is also launched today in Germany and Austria and follows its launch in the UK.

The research for Penneys was conducted by RED C Research & Marketing.


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