Musgrave MarketPlace invests in digitization strategy

Musgrave MarketPlace has invested significantly in a digitization strategy to create both a seamless online shopping experience for its customers and a sales platform for Irish suppliers.


The new website includes an intuitive search function and an improved navigation system, and the site works on desktop computers, mobile phones and tablets.

Customers can get real-time inventory information, notifications when items are back in stock, and suggestions for alternative similar products. Delivery times are also available on all products. Additionally, a click and collect service is available at local Musgrave MarketPlace branches nationwide, seven days a week.

The new login system allows multiple users per company to register with various permissions, allowing staff to consolidate orders and managers to approve them before they are processed.

Additionally, orders can be uploaded using a new Quick Order feature where customers can use barcode scanners to create a listing or enter SKU codes on the site by placing products directly into their basket. Favorites lists can also be created to organize orders and store regularly ordered items.

Financial information including invoices, statements and previous orders can also be viewed at the push of a button with the option to add a purchase order number.

Statement from the Managing Director of Musgrave MarketPlace

Musgrave MarketPlace Managing Director Michael McCormack said: “COVID has accelerated the move to digital for many of our customers, indeed we consider online the fastest growing channel for our customers and we anticipate that 60% of our orders will go online. by the end of 2024.

“With this in mind, it was crucial that we invest in making our online ordering experience as simple and user-friendly as possible. The digital space is at the heart of our strategy and we are committed to innovating in this space to offer a service of world-class customer experiences.

“Designed with our customers in mind, we undertook an extensive period of market and customer research at the start of this project to identify customer pain points with our old site and to identify the best examples, so that we could provide much-improved proposal After a pilot with customers and some final tweaks, I’m excited to launch what will become a one-stop-shop for our retail, SMB and hospitality customers where they can find everything they need. need to run their business in one place.”

© 2022 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to subscribe to the Hospitality Ireland printed edition.

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