Pubs, clubs and cafes could get funding of up to €10,000 if they provide off-peak entertainment in a bid to increase footfall in rural towns and villages.
Tourism Minister Catherine Martin hopes to announce the relaunch of the night economy once she receives Cabinet approval on Tuesday.
Sources said the aim was to entice locals to target entertainment during off-peak hours, particularly between Tuesday and Thursday.
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Funding will be available to test a range of cultural activities – a minimum number of four events, with a maximum grant of €10,000 available per application.
Events such as music, including electronic music, comedy, dance, literature, poetry, theater productions, plays, arts and crafts, photography exhibitions will be funded.
The program is expected to open for applications today and both accredited and non-accredited locals will be able to apply.
This includes pubs, restaurants, eateries and wine bars that want to test a series of events during off-peak hours Monday to Thursday from 6pm.
For unlicensed premises such as cafes, dry bars and galleries who wish to test out activities later in the evening from 6pm with a commitment to open until at least 9pm Monday to Sunday.
Government sources said the aim was to target smaller venues and give them a financial boost to help draw crowds and increase activity in cities across the country.
Minister Martin is expected to make the announcement today and the project is expected to cost 2.6 million euros.