Irish organization Esports of the Legion announced a partnership with the regional post A position.
As a result of the deal, An Post’s recently launched money management app will become the organization’s main sponsor.
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In addition to becoming the organization’s title sponsor, the Postal Company was also named a Legion Esports Creative Program Partner.
The deal said the deal would be an “extremely important moment” for Ireland’s esports industry as An Post becomes the country’s largest non-endemic brand to enter the industry.
Stuart Dempsey, Co-Founder and CEO of Legion Esports, spoke of the deal in a statement: “We are incredibly proud to welcome An Post Money Mate as title partner of the Legion Esports Series and official partner of our Legion Creator program.
“This partnership is a great vote of confidence in the success of Legion Esports and the growth of the game in Ireland.”
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Legion Esports was launched in January 2021 by the organizers of the Irish Game Festival GamerFest, which has hosted a range of online tournaments across FIFA 21, Rainbow Six Siege, and Fortnite.
Conor Barron, Digital Marketing and CRM Manager at An Post, added: “At An Post, we are extremely pleased to be involved with The Legion as the first Irish brand to enter into a partnership of this size and scope with them.
“We share a strong sense of community with gamers and the gaming industry and look forward to using this innovative and exciting way to connect with both of them.”
Esports Insider Says: In recent years, esports in Ireland have slowly started to gain popularity and Legion Esports’ deal with An Post is certainly a sign that the growth is coming to fruition. With the arrival of the postal service in the industry, it will be interesting to see if other Irish businesses follow suit in the future.
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