Ireland A nation of Christmas traditionalists


A new survey found Ireland to be a nation of traditionalists on December 25, as the public is eager to reunite with loved ones and cook up a storm with retro Christmas dinner recipes.

Ahead of the holiday season, Tesco Ireland has announced its Christmas 2021 research which examines the habits and behaviors of Irish consumers during the Christmas period.

This year, travel is a key part of the research, as families look forward to reuniting with loved ones near and far.

More than 3 in 10 adults (31%) say they have family members traveling with them this Christmas, and more than one in ten adults (14%) say they have family members from abroad. It has also been a long time coming for almost a quarter (24%) of respondents who say it was over a year since they last saw this person.

Some of the other key statistics from the survey include:

  • 1 in 10 (12%) expect to host more than nine guests for Christmas dinner
  • Retro recipes are making a comeback for more than half of adults (61%) – drawing on family classics passed down, even millennials!
  • Almost half (49%) of Irish consumers plan to volunteer for a local charity (or give back to their community) this Christmas
  • More than half of adults (60%) say they like a surprise gift and almost a quarter of Irish consumers (23%) will spend on average 101 – 200 € on gifts this Christmas

Commenting on the research results, Cathal Deavy, Chief Marketing Officer, Tesco Ireland said: “What our research tells us is that after last year, the Irish are delighted that Christmas is back and are determined to make the most of the holiday season. Traditions continue to play a vital role in households as families look forward to reuniting with loved ones and making up for lost time.

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